Mobile music is the realization of a dream: Any song, any time, anywhere! De-couple music purchasing from physical retail. Stream content to your mobile phone, wherever you are, whenever you want. The content of the world is available at the push of a button.

This is not only a bold statement. Already today, products from Coding Technologies have revolutionized the way people experience and consume music. aacPlus, the standardized audio codec for high quality music delivery within 3GPP and 3GPP2, is the most widely adopted mobile music format worldwide. Nearly all existing mobile music services such as from KDDI, O2, Orange, Rogers, SK Telecom, Sprint, T-Mobile, Telenor, Vodafone, and many others selected aacPlus as their audio codec. Nearly all handset manufacturers offer aacPlus enabled phones across the price spectrum. Nokia, Motorola, Samsung, Siemens and Sony Ericsson belong to the early adopters. More than 150 different phone models support aacPlus as of mid 2006, rapidly increasing.

What's behind this all-time success story? The technical and commercial merits of aacPlus! Technically, as aacPlus enables real-time transmission even over 2.5G networks with transmission rates of well below 40 kbps. Commercially, as aacPlus maximizes the economic efficiency by using the expensive and scarce transmission spectrum most efficiently. This means more downloads at a time, better audio quality, more comfortable users, more revenues.

But this is by far not the end of the story: Imagine listening to surround sound on the go, on your mobile phone! Impossible? No! MPEG Surround allows exactly this! Combined with aacPlus as the core codec, MPEG Surround not only delivers surround sound at nearly no overhead in bit rate while maintaining full compatibility to stereo aacPlus decoders, it also allows to render multi-channel audio for playback on stereo headphones! Your home cinema, on the road, whenever you want, wherever you are!

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